With all of the attention Google+ and Facebook has been getting recently, many people have asked me if this means the end of Twitter. Certainly not. Twitter is still a valuable social networking tool and should be part of your entire social media strategy. In fact, the San Francisco-based organization has made some minor tweaks over the past several months to improve user experience.
Primer on Twitter
But first, let’s do a quick primer on Twitter. As we discussed previously, Twitter is a real-time information network connecting you to the latest information about what you find interesting. This could be sports, entertainment, world news, healthcare issues, etc. All you do is find the public streams you find most compelling and follow those conversations. @wpahospitalnews, for example, will report on the latest news and trends around the healthcare and hospital industries across the Western PA region as well as the world. Sometimes, we’ll post about local (non-health related) news that our followers may find interesting.